The Museum of Modern Art, New York

Every year MoMA launches new collections of branded products.
Since 2000 Design Machine has been responsible for creating
identity recommendations that integrate the elements within the
collection and the MoMA brand itself. Now Design Machine is
working with different departments of MoMA Retail on analyzing
and defining the notion of what the museum’s brand should be.
Design Machine’s involvement helped MoMA retail to dramatically
increase their sales - and many of the products done by Design
Machine have become all-time bestsellers.

Shown is the cover for 2002 Appointment Calendar.